Since launching her label seven years ago, Fashion Designer Camilla Franks continues to be internationally recognized as a designer who has a unique approach to creating colourful, playful and luxurious lifestyle fashion statements. With an ever growing list of celebrity fans including Oprah Winfrey, Lily Allen, Kim Cattrall, Fergie, Beyonce and Gwen Stefani who have all embraced her creations.
Camilla Franks became one of Australia’s most iconic fashion designers during the early stages of her theater career. She took the initiative to design and create flamboyant costumes to represent her characters.” Women loved my costumes and the demand grew from strength-to-strength so I decided to launch my own label “, recalls Camilla.
Camilla’s signature beautiful, colourful graphic prints and free flowing designs are the core focus of the designer’s individuality and popularity, however, the business entrepreneur in her is continually diversifying her brand. “My label has evolved from beach and resort fashion into ready-to-wear clothes so I can cater for all of my clients – playsuits, reversible coats, camisoles, maxi dresses, drawstring dresses, sequinned mini tanks, leggings, shoes and accessories. They can be worn to work or even the most elaborate red carpet event.”
Camilla’s unique design philosophy that “All women have the right to look and feel beautiful no matter their age, colour, size or origin” is a testament to the brand’s popularity. “I design for all shapes and sizes – all personalities and walks of life – I just want to make women look and feel beautiful whether it’s in a figure-hugging micro mini or a lavishly bejeweled cocktail dress”. After seeing the last model walking down the runway, we all have to agree that no matter your skin tone, race or body shape, any women that wears any of Camilla’s chic dresses, can feel and look as if they were beautiful pieces of art.
Her fabulous signature, beautiful, colourful and handmade graphic prints take centre stage in each of her ranges and are a true testament to her ever-increasing global popularity. The label is distributed in high-end boutiques and luxury department stores worldwide. Best of all is that her colourful story continues to charm the globe and will soon include a homewares range.
By Mr.G / Luis Soto
Co – Editor