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Bon Bon Bodywear has recently globally launched a fashionable and revolutionary underwear brand, creating a luxurious clothing experience, complete with trendsetting looks for the successful man. Our friends at metrovelvet.com wanted to know a little more about Bon Bon Bodywear and through this Q & A with Creative Director, Vladimir Markovich, we will find out more about their collections, new projects and background information

Mr. G: Vladimir, first of all, thank you so much for taking the time to have this exclusive interview here with us.

Vladimir: You are welcome — my pleasure.

Mr. G:: Let’s start from the beginning and share with us more about Bon Bon Bodywear. What is Bon Bon Body wear?

Vladimir: It’s a lifestyle brand with a mantra of “Live Liberally”. For now, we produce the most up-to-the-moment re-imagining of men’s underwear, inspired by art, fashion & technology and it fits…it fits into all aspects of a man’s life…

Mr. G: Being the Creative Director… where does your inspiration come from?

Vladimir: Everywhere! From Life! I draw inspiration from daily life experiences, from emotions and from people, including trends in fashion, what’s happening on the art scene and advances in technology. It’s all around me….I just need to open my eyes really wide. That’s why most Bon Bon collections have a certain message behind them…like a piece of art.

Mr. G: Vladimir how would you describe the Bon Bon Bodywear client?

Vladimir: The Underwear fits the active lives and choices of today’s fashionable, self-confident man, no matter what his lifestyle. As I referred to before, our mantra is “Live Liberally” and our man is a person who is open about himself. We produce comfortable underwear with fine finishing – they compliment a man’s original personality and well developed sense of self.

Mr. G: Your items are interesting and unique, indeed. How would you compare them against current trends?

Vladimir: The inspirations for the collections come directly from the current trends. When designing the collections, we have two things in mind. First we look at the fit and how it fits the bodies of the people. So we focus on functionality and comfort. But Bon Bon Bodywear also works with the fashion trends. Things such as colours, details, fabrics… We wanted to focus on eye-catching men’s underwear, designed to make you feel like your best, everyday! We fit the active lives and choices of today’s fashionable, self-confident man — no matter what his lifestyle is.

Mr. G: Now let’s get a little personal. Vladimir, what do you prefer to use boxers or briefs?

Vladimir: It all depends on the occasion but mostly briefs.

Mr. G: Are there any exciting new projects for Bon Bon Bodywear?

Vladimir: Hmmmm… well thats big question Let me think. .. So far we have planned on the horizon the launch of 5 new collections….spaced over the balance of 2010. Starting with ARTIST IN RESIDENCE, the first of our artist collaboration series. We have developed a line of exclusive designs, incorporating the work of one of the world’s most recognized doodlers / artist – Jon Burgerman. In addition, then we have Cyber – which is a fashion collaboration with talented fashion designer Carly Wong, Rock the World, AIR, and Duel and there will also be a swimwear and beach accessory line. We are planning other art projects, such as different art and photography exhibits…So…. As you can see, quite a lot.

Mr. G: Where can we see more or buy some Bon Bon Bodywear incredible pieces?

Vladimir: Well, we are available through our website at mybonbonworld.com. We are also available through a number of major online stores that specialize in men’s underwear, throughout the world.

Mr. G: Well Vladimir once again thank you so much for taking the time to be with us, good luck and best wishes!

Vladimir: Anytime. Thank you and “Live Liberally”.

Mr. G: Without a doubt, Bon Bon Bodywear has one of the best underwear in the market providing an enhanced profile in bold, hot, sexy colors. I strongly suggest that will try these, they are extremely comfortable, fashionable with great light weight fabrics and materials.